30 min listen
How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
27 minutes
Released:
Nov 18, 2019
Format:
Podcast episode
Description
Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is Tim Burke, Co-Founder and CEO at Affinio, which is an augmented analytics platform that surfaces deep consumer insights within any data set. In part 1 of our conversation, we talk about how marketers' access to data is changing the utility of customer segmentation. Show NotesConnect With: Tim Burke: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Nov 18, 2019
Format:
Podcast episode
Titles in the series (100)
Using Content & SEO to Drive Organic Traffic (Jordan Koene -- Searchmetrics) by MarTech Podcast ™ // Marketing + Technology = Business Growth