17 min listen
What makes an attractive MarTech Investment -- Erik Huberman // Hawke Media
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
What makes an attractive MarTech Investment -- Erik Huberman // Hawke Media
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
28 minutes
Released:
Jan 6, 2021
Format:
Podcast episode
Description
In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We also talked about why in terms of investment strategy what should matter is the return and not the valuation, the rise of AI-driven site optimization, and the role of intent data companies in the martech landscape. Show NotesConnect With:Erik Huberman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 6, 2021
Format:
Podcast episode
Titles in the series (100)
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media) by MarTech Podcast ™ // Marketing + Technology = Business Growth