Today we're going to discuss how the organization of your marketing efforts improves your ROI. Joining us is Ed Breault, the Chief Marketing Officer at Aprimo, which is a digital asset management and work management software company. In part 1 of our conversation, we are going to discuss the strategy needed to create an effective digital experience. Show NotesConnect With: Ed Breault: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.