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    Engineering's role in a marketing go-to-market plan -- Mark Donnigan // Growth Stage Marketing

    Engineering's role in a marketing go-to-market plan -- Mark Donnigan // Growth Stage Marketing

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Engineering's role in a marketing go-to-market plan -- Mark Donnigan // Growth Stage Marketing

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    17 minutes
    Released:
    Oct 9, 2020
    Format:
    Podcast episode

    Description

    Today we're going to discuss how to build a go to market strategy. Joining us is Mark Donnigan, who is a Marketing and Business Growth Consultant. In part 2 of our conversation, we discuss engineering's role in a marketing go-to-market plan. Show NotesConnect With:Mark Donnigan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Oct 9, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.