22 min listen
Using Tech Intelligence to Support Sales & Marketing Collaboration -- Elizabeth Cholawsky // HG Insights
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Using Tech Intelligence to Support Sales & Marketing Collaboration -- Elizabeth Cholawsky // HG Insights
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
13 minutes
Released:
Jan 15, 2020
Format:
Podcast episode
Description
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss using technology intelligence to support collaboration between your sales and marketing team. Show NotesConnect With: Elizabeth Cholawsky: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 15, 2020
Format:
Podcast episode
Titles in the series (100)
Brand Integration, Product Placement & Influencer Marketing (Part 2) -- Greg Isaacs // BEN Group by MarTech Podcast ™ // Marketing + Technology = Business Growth