This week we're going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we're going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today's episode, we discuss why marketing leaders will be using first and third party data to deliver experiences that are unique, valuable, and convenient to their users. Show NotesConnect With: Oisin Hurley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.