In episode two of The Garage: Tools for Retail Media Innovation, our hosts sit down with Anne Martin, director of shopper marketing and Steve McGowan, RVP, omni-shopper activation and strategic partnerships at Mondelēz International at Mondelēz International to discuss the evolution of retail media networks and the assets that retailers need as they launch their networks.During the conversation, the group emphasized the importance of personalization and leveraging data and insights. They also talk about adapting legacy tactics and channels to meet changing shopper behaviors and how to align the objectives of the retailer, merchandise, and marketing teams to improve overall strategy and reach shoppers.Introductions 00:00:01 – 00:02:00What are the assets must haves 00:02:00 – 00:06:45What channels are retailers missing out on? 00:06:45 – 00:12:21When's an appropriate time to ditch legacy channels? 00:12:21 – 00:24:18Third parties or directly with the retailer? 00:024:18 – 00:26:15How do we break the ice and get to true collaboration, honesty and transparency? 00:26:15 – 00:34:92One thing that all retail media networks need to be successful 00:34:92 – 00:39:01Have you created any new assets to support RMNs? 00:39:01 – 00:43:30If you could change one thing about the industry, what would it be? 00:43:30 – 00:48:25What are the next industry buzzwords? 00:48:25 – 00:49:31Closing 00:49:31 – 00:51:15Want to know more about retail media? Learn why digital media and merchandise need to work together seamlessly for retail media activations.Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collectiveThe views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. Hosted on Acast. See acast.com/privacy for more information.