In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Founder and CEO Olly Lewis and Managing Director Charles Ifegwu of The Fifth, an award-winning creative agency putting influential talent at the heart of brand clients' advertising. During the conversation, they discuss the Fifth Estate, how it manifests in and impacts current society, and where do brands fit in.They also talk about if brands should adapt their approach with the social landscape being so fragmented and the secret in being in sync with your audiences while staying true to a brand message. Learn more about The Fifth by visiting thefifthagency.com. Hosted on Acast. See acast.com/privacy for more information.