Founded by Jann Wenner in 1967, Rolling Stone magazine has been a leading voice of music and popular culture for more than 50 years.It was during the 50th anniversary of the iconic brand that everything changed. In 2017, after realizing they wouldn't be able to thrive as a mid-size, independent publishing company, Jann and his son Gus Wenner, who joined the company back in 2012, sold the company to Penske Media Corporation (PMC).Since joining the company, Wenner has transformed Rolling Stone from a print-based business to a multi-platform content brand. Under his leadership, they have gone through an extraordinary period of transformation enabled in large part by his vision for how to interweave the brand's world-class journalism and storytelling into the fabric of culture and society.On the latest episode of The Business of Marketing Podcast, we sat down with Gus Wenner, President and Chief Operating Officer, of Rolling Stone to talk about his early career experiences, learning the business of publishing from his dad, and how they have since driven business growth through digital transformation, including the launch of a daily streaming show that Rolling Stone hosts in partnership with Twitch.Brought to you by SAP Hosted on Acast. See acast.com/privacy for more information.