In this bonus episode of The Business of Marketing, we sit down with Mat Zucker and David Novak, Senior Partners, co-leads of Prophets marketing and sales practice to discuss the tension between brand and demand marketing, how leading organizations are integrating the two, and what happens next. Keep listening to hear their insights, and to read their latest research on the topic at prophet.com/research. Hosted on Acast. See acast.com/privacy for more information.