13 min listen
199 | David Aaker - Building Strong Brands with Modern Strategies And Stories Tips
199 | David Aaker - Building Strong Brands with Modern Strategies And Stories Tips
ratings:
Length:
49 minutes
Released:
Feb 14, 2024
Format:
Podcast episode
Description
Learn how to build strong brands using modern strategies and stories with the author of Building Strong Brands, Aaker on Branding and Brand Leadership, David Aaker.
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing.
Next, you’ll discover what brand awareness actually is, how small businesses can create it, and how important brand messaging is. Then David Aaker dives into stories and brand storytelling.
He explains what brand storytelling is, what a signature story is, and the process of creating a signature story for your brand.
Then you’ll learn what game-changing sub-categories are, how to create one, and David Aaker's top tips for building strong brands in modern markets.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First David breaks down the difference between business strategy vs brand strategy before highlighting the evolution of branding from marketing.
Next, you’ll discover what brand awareness actually is, how small businesses can create it, and how important brand messaging is. Then David Aaker dives into stories and brand storytelling.
He explains what brand storytelling is, what a signature story is, and the process of creating a signature story for your brand.
Then you’ll learn what game-changing sub-categories are, how to create one, and David Aaker's top tips for building strong brands in modern markets.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
Feb 14, 2024
Format:
Podcast episode
Titles in the series (100)
006 | 12 Brand Strategist Skills & Traits You Need To Develop by Brand Master Podcast