By the end of this episode, you’ll know the #1 brand strategy mistake made by entrepreneurs, business owners, and professional brand builders so you can avoid it to position your brand effectively.

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First, we’ll discuss an idea put forward by an industry influencer that unless you plan to change your entire industry then you don’t have a strategy.

Then I’ll debunk that myth to focus on what positioning and brand strategy is actually about and what professional brand strategists know to be true.

Contrary to the belief that your brand needs to be revolutionary, industry-changing, innovative or disruptive, you’ll learn that an effective brand position strategy is about being more relevant and appealing to your audience.

So stop making this #1 brand strategy mistake and start positioning your brand effectively.

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