Learn 15 branding principles for a powerful strategy to build and manage a brand to success 
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By the end of this episode, you’ll have 15 powerful branding principles to guide you to becoming an effective brand strategist, manager, and leader. 
First, we’ll discuss how many businesses fall into the “lazy branding” trap of logos and visuals without addressing the factors that actually influence audiences. 
Then, one by one we’ll dive into the most critical branding principles. 
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