By the end of this episode, you’ll have a complete understanding of what a target market is so you can identify your audience and craft a brand message that resonates.

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First, you’ll learn what a target market is not and how broad categorisations can work against your brand clarity and messaging. Then you’ll learn how brands spend millions in wasted advertising because their audience is not refined. Next, you’ll discover the levels of control and influence you have over how your brand is perceived and how you can leverage them.

Finally, you’ll uncover the value of a refined target market when crafting a message so it resonates and raises your level of brand awareness.

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