By the end of this episode, you’ll know what brand strategy is, why it’s the most effective communication strategy known to man, and how you can leverage it to make connections with your customers.

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First, you’ll learn what exactly brand strategy is and debunk the biggest myth and mistake that small businesses and brands make.

Then, we’ll highlight exactly who the brand story should shine a light on and how the journey of your audience takes center stage.

Then you’ll discover the end goal of storytelling and how to effectively weave your brand into the story of your audience as the route to their objectives.

Finally, you’ll see a brand storytelling example from Nike and how they use brand storytelling to effectively make emotional connections with their audience.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/