13 min listen
112 | What Is Brand Experience?
ratings:
Length:
9 minutes
Released:
Jun 9, 2021
Format:
Podcast episode
Description
By the end of this episode, you’ll understand what brand experience is, the role it plays in raising brand awareness, and converting prospects into clients.
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll look at some of the terms that are often confused with brand experience and how they differ including experiential branding and brand activation.
Next, you’ll discover what brand experience is and the ecosystem of touchpoints that contribute to it.
Then we’ll uncover the misconceptions of what brand experience is not and understand why brand experience is so important in building modern brands.
Finally, we’ll dive into what brand experience design is and take a look at a brand experience example in the form of Nespresso.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll look at some of the terms that are often confused with brand experience and how they differ including experiential branding and brand activation.
Next, you’ll discover what brand experience is and the ecosystem of touchpoints that contribute to it.
Then we’ll uncover the misconceptions of what brand experience is not and understand why brand experience is so important in building modern brands.
Finally, we’ll dive into what brand experience design is and take a look at a brand experience example in the form of Nespresso.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
Jun 9, 2021
Format:
Podcast episode
Titles in the series (100)
006 | 12 Brand Strategist Skills & Traits You Need To Develop by Brand Master Podcast