13 min listen
146 | How To Define Your Core Brand Value
ratings:
Length:
10 minutes
Released:
Sep 2, 2021
Format:
Podcast episode
Description
By the end of this episode, you’ll understand the strategic role of core brand values and the steps required to develop them.
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we explore how human psychology and DNA leads us to brands that feel familiar and how values are a signal for safety.
Next, you’ll learn what brand values are, how they’re used, and the important role they play in how a brand is perceived by its target market.
Then, you’ll learn the brand values mistakes to avoid and the traits of effective brand values.
With Zappos, we’ll explore an excellent example of effective brand values before diving into the step-by-step guide on how to develop brand core values for your business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we explore how human psychology and DNA leads us to brands that feel familiar and how values are a signal for safety.
Next, you’ll learn what brand values are, how they’re used, and the important role they play in how a brand is perceived by its target market.
Then, you’ll learn the brand values mistakes to avoid and the traits of effective brand values.
With Zappos, we’ll explore an excellent example of effective brand values before diving into the step-by-step guide on how to develop brand core values for your business.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
Sep 2, 2021
Format:
Podcast episode
Titles in the series (100)
006 | 12 Brand Strategist Skills & Traits You Need To Develop by Brand Master Podcast