We’ve all seen double meaning tagline examples before, but why are they soeffective?? Learn more: https://brandmasteracademy.com/brand-master-podcast/Brands that are able to make neural connections in the brain associatedwith the idea they want their audience to remember, have a significantly greaterchance own owning that position in their mind.With that, here’s what you’re going to learnFirst, Ill show you why the strategic role of the tagline plays an important part inpositioning a brand and how a double meaning tagline can help the brain toassociate a brand with a given position.Then I’ll show you some iconic examples of double meaning tagline beforebreaking down the meaning behind them.Finally, we’ll identify the individual neural connections and associations thatthese brands make through their tagline and how that solidifies their position.In the end you’ll understand the scientific reason behind why this type of taglineis one of the most potent tools in brand strategy and you’ll be inspired to developyour own for your brand.For more brand strategy resources and downloads visit https://brandmasteracademy.com/