By the end of this episode, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty.

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First, we’ll answer the question “What is employee branding?” and also why and how it works to provide a sense of predictability and trust.

Next, we’ll look at the distinct difference between employer branding v employee branding, how they appeal to a different groups and how they're interdependent.

Then, you’ll discover the advantages of employee branding, how it leans on strong brand culture and how it can communicate a strong, healthy and aligned internal brand.

Finally, we’ll look at one of the world-leading employee branding examples through Zappos and their internal processes to develop employees to represent the brand values and beliefs.

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