So what is brand personality & brand authenticity? How do they work together and how can you develop personality & authenticity for your brand?

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First, I’m going to show you why authenticity in personal branding and business branding are slightly different before breaking each down one at a time.

I’ll show you how to extract the right level of personal brand authenticity using a specific technique and also highlight the dangers of misusing it.

Then. I’ll uncover the scientific framework I use to first develop the business brand personality and then, how that personality needs to be aligned with a certain strategic branding element to be truly authentic.

By the end of this episode, you’ll be crystal clear on the difference between business brand authenticity, personal brand authenticity and how to go about developing a personality for your business brand.

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