13 min listen
258 | What Is Brand Perception? (How To Measure & Grow It)
258 | What Is Brand Perception? (How To Measure & Grow It)
ratings:
Length:
13 minutes
Released:
Apr 10, 2023
Format:
Podcast episode
Description
Learn what brand perception is, how to measure it through analysis and how to influence through communication.
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, we’ll answer the question “what is brand perception?” describing why it’s so important in building successful brands.
Then we’ll explore how brand perception is shaped at every touchpoint using tools of brand expression including brand positioning, differentiation, personality, voice and tone, messaging stories and much more.
Next we’ll explore how to influence perceptions with branding elements developed through a comprehensive brand strategy.
Then you’ll discover how to measure brand perception using audience outreach, social monitoring, review sites and more.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
Apr 10, 2023
Format:
Podcast episode
Titles in the series (100)
006 | 12 Brand Strategist Skills & Traits You Need To Develop by Brand Master Podcast