By the end of this episode, you’ll have a set of 9 brand naming principals you can use in naming your brand, business, product or service to increase the chances of your audience remembering you.

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First, you’ll learn that the brand name is far more important than most business owners realise and the biggest mistake to avoid that most entrepreneurs make.

Then, you’ll discover the individual and combined strategic role of the brand name and how an effective name can help to solidify a strategic brand position.

Next, we’ll uncover the critical importance of both clarity and memorability and the facilitative role the name has played for the world’s biggest brands like Nike and Apple.

Finally, I’ll cover some crucial tips you need before deciding on a brand name and some ideas and processes to give you the best chance of finding the perfect name for your brand.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/