In this episode, I’m going to explain what brand architecture is so you can leverage this brand strategy to provide structure and support growth.

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First, I’ll break down what brand architecture means and how both big brands and small brands can leverage it.

Then I’ll break down the technique that brand strategists use to develop sub-brands from products, services, divisions, and companies.

Next, I’ll provide a practical example of why you might need or should consider brand architecture when planning for brand growth.

Finally, you’ll discover the main brand architecture models including a branded house and a house of brands, and see some brand architecture examples in the Apple, FedEx, and Unilever brands.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/