By the end of this episode, you’ll know what a brand extension strategy is, and how to use it to expand and grow brands across multiple categories and sectors.

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First, you’ll learn that the brand reputation and brand equity that is achieved by established brands is the asset that’s leveraged within a brand extension strategy.

Next, you’ll learn what a brand extension strategy is before we explain it with an example from one of the most successful brands to leverage it. The Nike Brand Extension is a great example.

Then you’ll learn why and when you would use a brand extension strategy and how opportunity, relevance, and reputation play a big part in its success.

Next, you’ll discover the advantages, disadvantages, and risks of using a brand extension strategy and with an example of what can go wrong with a brand extension fail from cosmopolitan magazine

For more brand strategy resources and downloads visit https://brandmasteracademy.com/