By the end of this episode, you’ll understand what brand recall is, how it fits into brand awareness, and how to increase brand recall for your own business.

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First, we’ll tack the question “What is a brand recall?” and how the consumer uses it to remember specific brands in specific categories, before looking at an example of brand recall.

Next, you’ll learn why brand recall is an important aspect of brand awareness and how the memories formed through the brand experience play a major role in the recall of a brand.

Then you’ll discover how to measure brand awareness and why a brand manager or strategist might want to measure brand recall.

Finally, we’ll look at how you can strategically increase brand recall through the experience your brand offers.

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