By the end of this episode, you’ll be crystal clear on what brand positioning is and how to articulate its value to clients and colleagues.

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First, you’ll learn where positioning has come from and why the concept which came from a book titled “Positioning: A battle for your mind”, is more effective than ever in modern branding.

Then we’ll break down the psychological influence of positioning and how it aims to shape the perceptions of your audience.

Next, we’ll cover the critical components of the positioning strategy including your audience and your competitors.

Finally, we’ll discuss the key objectives of positioning and cover one of the best examples of effective brand positioning in modern history.

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