18 min listen
185 | Get More Clients Who Value Brand Strategy
185 | Get More Clients Who Value Brand Strategy
ratings:
Length:
10 minutes
Released:
Dec 10, 2021
Format:
Podcast episode
Description
By the end of this episode, you’ll know how to find more branding clients who value brand strategy services and have to budget for them.
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn how offering brand strategy services for the first time is not without its challenges.
Next, we’ll discuss clients who don’t “get strategy” and why these clients typically expect to pay much less for branding services.
Next, you’ll learn how part of your role as a strategist is to shift the value perspective of what you do before we dive into a step by step process you can follow to do exactly that.
You’ll learn how important a lead generation system is for generating new client leads and business.
You’ll discover that keeping the conversation about business and away from design will shift their perspective of your value and you’ll also learn how their excitement for their vision increases their desire for a positive outcome.
We’ll then explore how more advanced questions will force your clients to rethink their branding ideas and how a strategic roadmap might help before we picot the conversation to how we can help.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll learn how offering brand strategy services for the first time is not without its challenges.
Next, we’ll discuss clients who don’t “get strategy” and why these clients typically expect to pay much less for branding services.
Next, you’ll learn how part of your role as a strategist is to shift the value perspective of what you do before we dive into a step by step process you can follow to do exactly that.
You’ll learn how important a lead generation system is for generating new client leads and business.
You’ll discover that keeping the conversation about business and away from design will shift their perspective of your value and you’ll also learn how their excitement for their vision increases their desire for a positive outcome.
We’ll then explore how more advanced questions will force your clients to rethink their branding ideas and how a strategic roadmap might help before we picot the conversation to how we can help.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
Dec 10, 2021
Format:
Podcast episode
Titles in the series (100)
025 | Strategic Brand Design Process by Brand Master Podcast