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In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.

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First, you’ll learn about the science behind the framework and how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands.

Then, one by one, we’ll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life.

We’ll explore:


Brand Archetypes Introduction
The Outlaw Archetype – Displays rebellion
The Magician Archetype – Displays mystique
The Hero Archetype – Displays determination
The Lover Archetype – Displays sensuality
The Jester Archetype –Displays humor
The Everyman Archetype – Displays humility
The Caregiver Archetype – Displays kindness
The Ruler Archetype – Displays Authority
The Creator Archetype – Displays innovation
The Innocent Archetype  – Displays wholesomeness
The Sage Archetype – Displays wisdom
The Explorer Archetype – Displays adventure

You’ll learn the scientific reason these archetype personalities and their characteristics enable brands to connect with their audiences on a human and personable level.

By the end of this episode, you’ll understand all 12 archetypes, their traits, characteristics, and core desires.

You’ll also understand the power and potential of using archetypes and why they’re playing an increasingly important role in strategic branding.

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