In this episode, you’ll learn about the 12 archetypes developed by renowned psychiatrist Carl Jung are taking on increasing significance in modern branding and brand strategy.

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First, you’ll learn about the science behind the framework and how we all instinctively recognize certain collections of behaviors through our collective unconscious, and how this applies to brands.

Then, one by one, we’ll cover each archetype, breaking down their common traits and characteristics and where you may have experienced these characters in your life.

You’ll learn the scientific reason these archetype personalities and their characteristics enable brands to connect with their audiences on a human and personable level.

By the end of this episode, you’ll understand all 12 archetypes, their traits, characteristics, and core desires.

You’ll also understand the power and potential in using archetypes and why they’re playing an increasingly important role in strategic branding.

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