By the end of this episode, you’ll understand the role brand attributes play in modern branding and connecting through human personality.

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First, you’ll learn how and why attributes are formed and how to provide humans with quick ease of understanding.

Next we’ll look at what brand attributes are and how the primitive human brand analyses brands in the same way it analyses predators and survival mechanisms.

Then you’ll discover why brand attributes are important and how they contribute to the buying decision process in crowded market places.

Next you’ll learn the difference between brand attributes vs brand personality and how attributes are the foundation for personality.

Finally, we’ll look at a brand attributes list and discover the brand attributes of Harley Davidson, one of the3 most iconic brands in the world

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