By the end of this episode, you’ll understand what brand association is and how it manifests into brand perception and reputation.

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First, we’ll discuss the relationship between brand assets and brand meanings and how they come together through associations.

Then, we’ll answer the question “What is brand association” with an insight into how the human brain and neural connections work to form meanings.

Next you’ll discover why brand associations are important and how they form the building blocks of the brand perception in the mind of the audience.

Then we’ll dive into how brand associations are formed through brand experiences, which become memories.

Next, you’ll learn some practical brand association examples before we cover the different types of brand associations and the impact of negative associations.

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