By the end of this episode, you’ll understand what brand heritage, heritage branding and brand origin are and how nostalgia branding evokes emotions and makes connections.

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First, you learn about the meaning of heritage and it’s links to history

Next you’ll discover what brand heritage is and how the history and traditions of a brand creates character and tells us where it’s come from, what it believes and why generations of consumers have trusted the brand.

Then, you’ll learn why brand heritage is so important as more new businesses enter the market and why it offers up such a competitive advantage when it comes to building relationships with the target market.

Next, we’ll look at some heritage branding examples with Hermes and Penguin books; brands that have used nostalgia marketing to connect with their customers.

In the end, you’ll understand the power of a compelling brand origin story and the impact of brand heritage in building trust.

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