By the end of this episode, you’ll know what differentiation strategy is in branding and marketing and how it provides a competitive advantage over your competition.

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First, you’ll learn that developing a brand has an overarching goal of offering up a competitive different to the audience to make the brand more appealing.

Then we’ll break down what a brand differentiation strategy is and how it enabled brands to develop an effective positioning strategy.

Next you’ll discover why brand differentiation is so important to achieve brand difference and how differentiation strategies and tectics influence the target market’s buying decision.

Next we’ll look at how differentiation strategies offers a competitive advantage in business and how unique and defensible the difference is, influences the overall brand positioning strategy.

Then we’ll look at the types of differentiation strategy which include price differentiation, product differentiation, channel differentiation, relationship differentiation, image differentiation and experiential differentiation.

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