11 min listen
132 | How Co-Branding Works (5 Potent Examples)
132 | How Co-Branding Works (5 Potent Examples)
ratings:
Length:
7 minutes
Released:
Jul 31, 2021
Format:
Podcast episode
Description
By the end of this episode, you’ll understand how co-branding works and why it can be used as an effective brand strategy.
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover what co-branding is and how brands use this strategy to leverage the brand equity and reputation of their partner brands.
Next, you’ll learn why brands use a co-branding strategy and how shared audiences make for complimentary communication and activity.
Then we’ll uncover the benefits of a co-branding strategy and the common types of approaches including component, joint venture, sponsorship, and tandem along with co-branding examples of each.
Finally, we’ll take a closer look at two successful co-branding campaigns involving Red Bull, GoPro, BMW, and Louis Vuitton.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
? Learn more: https://brandmasteracademy.com/brand-master-podcast/
First, you’ll discover what co-branding is and how brands use this strategy to leverage the brand equity and reputation of their partner brands.
Next, you’ll learn why brands use a co-branding strategy and how shared audiences make for complimentary communication and activity.
Then we’ll uncover the benefits of a co-branding strategy and the common types of approaches including component, joint venture, sponsorship, and tandem along with co-branding examples of each.
Finally, we’ll take a closer look at two successful co-branding campaigns involving Red Bull, GoPro, BMW, and Louis Vuitton.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Released:
Jul 31, 2021
Format:
Podcast episode
Titles in the series (100)
001 | Welcome To The Brand Master Podcast by Brand Master Podcast