By the end of this episode, you’ll have 6 branding psychology and persuasion principles that you can use every day in marketing your brand.

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Influence: The Psychology of Persuasion has been one of the most influential books I have read in business and branding.

In this podcast episode, I break down the principles taught by author Robert Chialdini and how they apply to audience buying behaviour and branding and marketing activities.

If you want to understand the psychology of branding and marketing and the principles that will influence your target market to buy more of what you brand offers, then this video will show you how.

For more brand strategy resources and downloads visit https://brandmasteracademy.com/