In this week’s episode of the SIMPLE brand podcast, I talk with Mark Miller, author of Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive Advantage.Mark’s the Vice President of High Performance Leadership with Chick-fil-A. And Mark’s the author of 11 best-selling books including his latest Wall Street Journal bestseller - Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive Advantage.Some of the topics we discuss include:The three rules that go into creating a high-performance cultureWhy leaders shouldn’t worry too much about how they define their vision, mission, and purposeThe simple test to know if you have defined your team’s aspiration wellThe value of recognizing reality and comparing that to your culture aspirationHow to ensure your people can clearly articulate your culture valuesWhat Alexander the Great teaches us about modeling values to your peopleThe right way to use storytelling with your peopleHow to discern and remove toxins from your organizationBe grateful that there’s no finish line to developing and adapting your cultureRESOURCES FROM THIS EPISODE:Mark’s site - leadeveryday.comMark’s book - Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive AdvantageMark’s book - Smart Leadership: Four Simple Choices to Scale Your ImpactMark’s book - Win the Heart: How to Create a Culture of Full Engagement