In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Michalowicz, author ofGet Different: Marketing That Can't Be Ignored!I’m sure you know this -  your customers are bombarded with distracting messages and experiences all day, every day. And it’s hard to cut through that clutter. Too many business owners are left frustrated because they feel invisible in a crowded marketplace. They know they’re better than their competitors, but when they focus on that fact, their customers don’t pay attention - their customers don’t really care. That's because, to customers, better is not actually better. Different is better. And those who market differently are the ones who win. And that’s why I’m happy to talk with Mike Michalowicz this week. Mike's top keynote speaker, a best-selling author, a former Wall Street Journal columnist, and business makeover specialist for MSNBC. And Simon Sinek calls him “the top contender for the patron saint of entrepreneurs.” Mike and I talk about his new book that’s out this week: Get Different: Marketing That Can’t Be Ignored.   Mike and I discuss the right ways to go about knowing how and where to be different. And we discuss how to grab - and keep - your customer’s attention. All based on the methods, tools and lessons from his book - Get Different. RESOURCES FROM THIS EPISODEMike's book: Get Different: Marketing That Can't Be Ignored!Mike's site Mike's podcast: Mike Up In Your Business