In this episode, Matt talks with Dan Marks, EVP of Strategy and Marketing for Infusion.If we want to provide truly simple experiences to our customers, we have to answer a number of questions. And the most successful leaders know where to find the answers…in their data.Having a data-driven strategy is imperative to constantly provide the simple experiences that customers crave. But if having a data-driven strategy were that straightforward and simple, every business would be killing it today. The real challenge comes from analyzing, extracting and understanding the right insights from the data.  And there’s no better leader I can think of that understands this more than this week’s guest - Dan Marks.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!