In this week’s episode of the SIMPLE brand podcast, I talk with Chris Wallace.Chris is the co-founder and president of InnerView Group - a brand consultancy that helps organizations improve alignment between their frontline teams and their go-to-market strategies.Chris and I chat about how to create a more collaborative relationship with your frontline team and how to get your frontline to care more about your brand.Here’s what we discuss:How to move a vision from the C-suite to the frontline teamWhy spoon-feeding the frontline is not a bad thingWhy “asking” is a much better strategy than “telling”How to create evangelists in your frontline employeesHow to put your customer insight into actionWhy influencing your frontline workers is the best way to influence the customerHow your frontline employees double as your customers’ best consultantsHow customer and employee experience tie to your company’s overall brand and cultureHow to balance digital experiences with the human touch of the frontline RESOURCES FROM THIS EPISODE:Chris's websiteA Guide to Frontline Insights - eBookChris on LinkedIn