In this episode, Matt talks with Honoree Corder, author of 50 books including You Must Write a Book and the co-creator of the Miracle Morning book series.One of the best ways for business leaders to grow their personal brand and their business' brand is to write a book. So why do so few actually do it? Most simply don't think it's feasible. Honoree helps us understand just how feasible it is and why you MUST write your book. Even beyond just the writing of the book, she helps us understand what goes into creating a professionally edited and designed book that people will actually want to pick up and buy. And she helps us understand what all is needed to successfully launch and market a book.We hope you enjoy this episode, and we're excited for you to hear the next ones. We've got more great guest interviews and a few lessons with Matt along the way.Join the simplicity crusade and hit subscribe!