24 min listen
Leveraging Thought Leadership With Peter Winick – Episode 98 - Tess Woods
Leveraging Thought Leadership With Peter Winick – Episode 98 - Tess Woods
ratings:
Length:
20 minutes
Released:
Mar 7, 2019
Format:
Podcast episode
Description
Writing a book is hard, but selling a book is even harder. You can make that task easier by hiring a good PR person but how will you know if the fit is right? What questions should you ask? What is the publishing house going to do for you? These are all important questions but what do the right answers look like? Our guest Tess Woods is an entrepreneurial leader with 20+ years of experience in strategy, branding, thought leadership, and hands-on campaign development who has been featured in The New York Times, Bloomberg Business Week, and Forbes Peter and Tess discuss why you need to set your expectations for sales, have a marketing plan in place, and be building your followership well in advance. Along with those topics Tess gives expertise on finding a PR person that will fit your needs, understand your genre, and have success in the market your book will be in. If you want to understand what having a best-selling book means and why hitting that benchmark might not be that important for your goals you'll need to listen to this episode!
Released:
Mar 7, 2019
Format:
Podcast episode
Titles in the series (100)
Leveraging Thought Leadership With Peter Winick - Episode 6 - Chip Lutz: In an upbeat and fun conversation, retired Navy commander and speaker Chip Lutz joins Peter to discuss the importance of fun and humor in Chip's leadership strategy. They explore the process of content marketing for thought leaders and re-purposing... by Leveraging Thought Leadership