What wisdom can we learn from an old Christmas carol? When it comes to the key to success in business, it turns out we can learn a lot! Learn why “good will towards men” may be secret to successful marketing and how you can make offers to your audience all the time while still adding value. If you flip the Christmas carol verse “peace on Earth and good will towards men” around, you may have the real key to success and happiness in life. When you take good will towards to men and add “success in business” you have something that is demonstrably true. Frank has been going live nearly everyday since December 1st, but he’s probably doing around 10% of what a real social media focused person would do. The posts are always trying to add value to the audience and build good will while subtly, and not so subtly, promoting Frank’s new book. He never really thought it would amount to much but it has resulted in over $35,000 in sales of the book. That’s just from putting out good content and making offers. Statement #1: Our income is directly proportional to the amount of good will you have in the marketplace. Statement #2: Our income is directly proportional to the amount of offers that we make. The question then becomes, “how do we make offers without messing up the good will we’re generating?” If you deploy the Intent Based Branding Strategy, you can accomplish three things: you can make offers all the time, you can simultaneously increase the good will in your marketplace, and you can grow the size of your audience and the power of your brand.