This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's a good marketing lesson nonetheless. The Saint's name is Nikolaj Velimirović and in his writings, he says that we are better off if we do not engage others in lengthy debates and fruitless discussions. We can better change their hearts by our love and good deeds. If we take that sentence and we apply it to marketing, it really makes a lot of sense because one of the most effective ways to persuade someone that you can help them is to demonstrate that you can help them by actually helping them. I know this sounds really, really basic and really, really simple. Usually the most basic and simple things are the things that work the best. So here's why this technique is so powerful...