31 min listen
1098: Tell a Story on the Buyer's Vision of Success with Mercy Lee Bell
1098: Tell a Story on the Buyer's Vision of Success with Mercy Lee Bell
ratings:
Length:
44 minutes
Released:
Oct 4, 2022
Format:
Podcast episode
Description
Mercy Lee Bell is a Sales Enablement Manager at Webflow. There are distinct differences between traditional selling and product-led growth. Mercy digs into how PLG frames questions with insight and how to tell a story that visualizes the buyer's vision of success.
Mercy shares how to frame discovery calls as more of a listening exercise than a speaking opportunity. She talks about presenting points of view that add value to your prospect and the need for sellers to adapt to the present environment of recession fear.
HIGHLIGHTS
Product-led growth defined
Selling in a recession requires changing selling behaviors
Discovery in PLG: An opportunity to guide prospects with questions
Tell a story about what success looks like for the buyer
QUOTES
PLG discovery extracts value from product Andy: "The difference is that the user's experience of the product in product-led growth is not just a demo or necessarily a trial. It's they're actually using it. There's a value being extracted from the product and that's sort of the premise you go into is that yeah, we're able to create... a proposition, that short time to value for the end user, and it's being driven by the end-user, as opposed to being driven by a manager."
Adapt micro conditions to macro conditions - Mercy: "This level of instability or uncertainty is in every buyer's mind. So when we have these macro conditions, we create new micro or mental conditions for the buyer. And that's who we're here to, in a perfect world, support on their buying journey. In PLG, they've already been touching the product potentially. And so there's a new way to think about how do we sell well."
Tell a story that highlights your buyer's vision of success - Mercy: "If we think about this idea of authenticity and PLG selling, in a moment where it's easier to go fearful or talk a lot or try to convince, the real opportunity here is for sellers to get very, very, very quiet. Ask the questions with insight. Have a mental model in your head before you step into a call of what you think the challenges are or the vision for success might be."
Connect with Mercy in the link below:
LinkedIn: https://www.linkedin.com/in/mercybell/
Sponsored by:
Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com
Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com
Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
RevOps Podcast
Selling with Purpose Podcast
Mercy shares how to frame discovery calls as more of a listening exercise than a speaking opportunity. She talks about presenting points of view that add value to your prospect and the need for sellers to adapt to the present environment of recession fear.
HIGHLIGHTS
Product-led growth defined
Selling in a recession requires changing selling behaviors
Discovery in PLG: An opportunity to guide prospects with questions
Tell a story about what success looks like for the buyer
QUOTES
PLG discovery extracts value from product Andy: "The difference is that the user's experience of the product in product-led growth is not just a demo or necessarily a trial. It's they're actually using it. There's a value being extracted from the product and that's sort of the premise you go into is that yeah, we're able to create... a proposition, that short time to value for the end user, and it's being driven by the end-user, as opposed to being driven by a manager."
Adapt micro conditions to macro conditions - Mercy: "This level of instability or uncertainty is in every buyer's mind. So when we have these macro conditions, we create new micro or mental conditions for the buyer. And that's who we're here to, in a perfect world, support on their buying journey. In PLG, they've already been touching the product potentially. And so there's a new way to think about how do we sell well."
Tell a story that highlights your buyer's vision of success - Mercy: "If we think about this idea of authenticity and PLG selling, in a moment where it's easier to go fearful or talk a lot or try to convince, the real opportunity here is for sellers to get very, very, very quiet. Ask the questions with insight. Have a mental model in your head before you step into a call of what you think the challenges are or the vision for success might be."
Connect with Mercy in the link below:
LinkedIn: https://www.linkedin.com/in/mercybell/
Sponsored by:
Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com
Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com
Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
RevOps Podcast
Selling with Purpose Podcast
Released:
Oct 4, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 7: Sales Differentiation, with Leanne Hoagland-Smith: In this episode, Leanne Hoagland-Smith (noted sales blogger, business coach and author of “How to be the Red Jacket in a Sea of Gray Suits” ) dishes out the straight talk advice on how to deliberately plan for sales success. by Sales Strategy & Enablement by Revenue.io