29 min listen
Episode 44: Harnessing The Power Of The Story To Win New Business w/ Karen Dietz
Episode 44: Harnessing The Power Of The Story To Win New Business w/ Karen Dietz
ratings:
Length:
39 minutes
Released:
Dec 3, 2015
Format:
Podcast episode
Description
Karen Dietz, author of “Business Storytelling For Dummies”, is a master storyteller and presentation coach.
In this episode, Karen talks about how she turned her PhD in folklore into a successful business career, by helping leaders, entrepreneurs, and sales people, increase their impact, influence and income with the power of storytelling. She relates how stories help you develop better, more sincere relationships with prospects and how stories can deliver unique value that help prospects make the decision to buy from you. Most importantly, Karen provides a simple 5-step framework, using her acronym CHARM, which enables any salesperson to easily structure and tell a story that delivers the maximum impact.
Do you want to learn how to use stories to win new business? Then make sure to listen to this episode today!
In this episode, Karen talks about how she turned her PhD in folklore into a successful business career, by helping leaders, entrepreneurs, and sales people, increase their impact, influence and income with the power of storytelling. She relates how stories help you develop better, more sincere relationships with prospects and how stories can deliver unique value that help prospects make the decision to buy from you. Most importantly, Karen provides a simple 5-step framework, using her acronym CHARM, which enables any salesperson to easily structure and tell a story that delivers the maximum impact.
Do you want to learn how to use stories to win new business? Then make sure to listen to this episode today!
Released:
Dec 3, 2015
Format:
Podcast episode
Titles in the series (100)
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