36 min listen
Episode 22: How Can You Accelerate Sales If You Don’t Know What It Means? w/ Bridget Gleason
Episode 22: How Can You Accelerate Sales If You Don’t Know What It Means? w/ Bridget Gleason
ratings:
Length:
31 minutes
Released:
Oct 23, 2015
Format:
Podcast episode
Description
My regular guest on Frontline Friday is Bridget Gleason. Bridget is VP of Corporate Sales at SumoLogic. With more than twenty years of sales and sales management experience in the technology sector, Bridget joined SumoLogic’s executive team to lead and grow their inside sales organization. Her recent experience includes being VP of Sales for Yesware and SVP of Worldwide Sales for Engine Yard.
Bridget and I cover a lot of topics in this episode that you won’t want to miss. Among other issues, we discuss the overuse and misuse of the term “sales acceleration” by sellers and provide guidance about how to precisely define in order to align your sales process to help buyers make faster decisions. We dive into a discussion about how sellers need to understand their “lead deficit” and what the roles of sales and marketing should be in lead generation. Also, we talk in depth the sales metrics that individuals and teams should be using to measure their activity levels and outcomes.
Bridget and I cover a lot of topics in this episode that you won’t want to miss. Among other issues, we discuss the overuse and misuse of the term “sales acceleration” by sellers and provide guidance about how to precisely define in order to align your sales process to help buyers make faster decisions. We dive into a discussion about how sellers need to understand their “lead deficit” and what the roles of sales and marketing should be in lead generation. Also, we talk in depth the sales metrics that individuals and teams should be using to measure their activity levels and outcomes.
Released:
Oct 23, 2015
Format:
Podcast episode
Titles in the series (100)
Episode 3: Improving Sales Productivity Through Systematic Coaching with Meredith Bell: In this episode Meredith Bell (President and Co-Founder of Performance Support Systems, Inc) dishes out the straight talk on a radically effective framework that managers can use to become effective sales coaches, and to help their sales team achieve great results. by Sales Strategy & Enablement by Revenue.io