38 min listen
S2 Episode 6: How to Build a Customer-Centric GTM Strategy (DoubleCheck)
FromThe Marchitect
ratings:
Length:
37 minutes
Released:
Mar 25, 2022
Format:
Podcast episode
Description
43% of B2B buyers would prefer a rep-free buying experience. Today’s self-serve buyers prefer to get their info from trusted influencers in their communities—like their peers, research analysts, and industry thought leaders. So, what’s a sales rep or marketer to do? Earn the advocacy of your customers and the trust of your buyers. How do you do that? By developing a GTM strategy that is customer-centric to its core.In this episode of The Marchitect, legendary B2B SaaS GTM guru Jill Rowley shares her best practices for building a customer-centric GTM strategy with 4 key pillars you can use to chart the course.
Released:
Mar 25, 2022
Format:
Podcast episode
Titles in the series (38)
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust): <p>What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to t... by The Marchitect