A good product marketer positions your product to win. A great product marketer positions your product to W.i.N.It’s the role of product marketing leaders to understand and communicate:WHO you are going to win with and who you are going to win against IMPACT you provide through the value you offerNARRATIVE you need to craft internally and externally to convey your valueIn this episode of The Marchitect, Jason Oakley, Senior Director of Product Marketing at Klue and I chatted with three tip-top product marketing leaders:Jam Khan, SVP Product Marketing at 6Sense, Julien Sauvage, VP Product Marketing at Gong, and Jarod Greene, VP Product Marketing at Highspot.Jam, Julien, and Jarod gave us a crash course in product marketing and shared how each of them uses the W.i.N. framework to position their products to, well, win.