38 min listen
S2 Episode 17: Positioning to W.I.N with Slack, Highspot & Clozd
FromThe Marchitect
ratings:
Length:
58 minutes
Released:
Dec 21, 2022
Format:
Podcast episode
Description
Sales enablement plays a crucial role as both the connector and translator of your entire go-to-market organization. They know how to take marketing content and provide the important context that sellers need to (A) consume it and (B) adopt it. And as a wise product marketer once said: Content without context = chaos. Content with context = confidence.In this episode, Scott Knudson, Head of Sales Enablement at Clozd, and I chatted with future sales enablement hall of famer Sheevaun Thatcher, VP Global Sales, and Success Enablement at Slack, and product marketing superstar Jarod Greene, VP of Product and Customer Marketing at Highspot.You’ll learn who the key interlocks are for product marketing and enablement, what each function’s expectations are for the other, what metrics to use to measure success and how both teams can help organizations Position to W.I.N.
Released:
Dec 21, 2022
Format:
Podcast episode
Titles in the series (38)
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust): <p>What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to t... by The Marchitect