31 min listen
S3 E8: Product Launch 101 with Jason Oakley & Yi Lin Pei
FromThe Marchitect
ratings:
Length:
53 minutes
Released:
Nov 2, 2023
Format:
Podcast episode
Description
“Product marketing needs to captain your product launch.”A bold statement. And one that our host, Rowan Noronha, and our guests, Jason Oakley and Yi Lin Pei stand behind wholeheartedly.There are so many misunderstandings when it comes to the product marketing team’s execution—from their role in early development to planning and executing a release versus a launch. And without a successful product marketing launch, your business’ growth can’t create its maximum impact.Jason Oakley, founder of Productive PMM, and Yi Lin Pei, Career Coach and founder of TechGrowthCoach, are both seasoned product marketers who share their own personal experiences and journeys in the field of product marketing, as well as their passion for driving diversity and growth within the industry. Jason and Yi Lin share their frameworks and step-by-step instructions to help product marketers get the most impact from a product launch.
Released:
Nov 2, 2023
Format:
Podcast episode
Titles in the series (38)
Episode 4: The Intelligent Path to Revenue (Gong & Klue): <p>In this episode of The Marchitect, my guest co-host Jason Smith, CEO of KLUE, and I chat with Gong’s infamous CMO, Udi Ledergor, about how the world of buyers and sellers has changed. And not just during the pandemic, probably forever.</p><p>Sales t... by The Marchitect